Digital marketing is the promotion of products, services, or brands using digital technologies and the internet. It involves reaching customers through online channels such as search engines, websites, social media platforms, email, and mobile apps.

Unlike traditional marketing, digital marketing allows businesses to interact directly with their audience, track performance in real time, and target specific groups based on behavior, interests, and demographics. Some common types of digital marketing include:

• Search Engine Optimization (SEO) – improving website visibility in search results.

• Social Media Marketing – promoting through platforms like Facebook, Instagram, LinkedIn, etc.

• Email Marketing – sending targeted emails to inform or convert customers.

• Content Marketing – creating useful content to attract and retain customers.

• Pay-Per-Click Advertising (PPC) – paid ads on platforms like Google or social media.

Digital marketing is essential for businesses today, helping them grow, reach wider audiences, and stay competitive in the online world.